Busted Knuckle Offroad
Title Sponsor



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Overkill Racing and Chassis

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PJ's Performance

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OMF Car Craft

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Rubicon Trail Foundation

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Drifting4Life

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School Sponsors

Husky Formula Racing

2016-2017 HFR Competition Season

See Team Details


Sponsorship


Types of race sponsorship

Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Some of the more common types of sponsorship are:"

  1. Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. This is the kind of arrangement most people have in mind when they speak of sponsorship.
  2. In-kind sponsorship: Instead of the sponsor contributing cash to the event, they contribute products or services instead (=value in-kind; hint: this is still not a donation). For a more detailed discussion on the different types of in-kind sponsorship and how to make the most of in-kind sponsorship opportunities.
  3. Title sponsorship: This is any kind of sponsorship where the sponsor gets the privilege to include their brand name as part of the event name (also known as granting the sponsor "naming rights"), such as in the TCS-sponsored NYC Marathon. Some organizers are reluctant to accept title sponsors, others see them as an opportunity to get the most value out of their major sponsorship relationships.
  4. Media sponsorship: Media sponsors are typically publishers who provide media exposure for the event in exchange for exposure of the sponsor through the event. Generally, media sponsorship is a narrow type of sponsorship where rights and benefits are confined to a mutual exposure arrangement. However, in the case of specialist publishers (think Triathlon Magazine sponsoring a triathlon), the rights a sponsor receives may extend to event entry, covering of expenses for reviewing the race etc.

How to Join Team Bend-Tech

If you think you have what it takes to join Team Bend-Tech. Click the link below to apply now!

Apply Now